Niseko

Niseko is the flagship brand of Niseko Shuzo.
They offer a range of Junmai sake that highlights the distinct characteristics of Hokkaido's top brewing rice varieties: Ginpu, Suisei, and Kitashizuku.
The 'Blue Label' (Suisei) is known for its clear and smooth texture, the 'Yellow Label' (Ginpu) is popular for its rich, full-bodied dry taste, and the 'Purple Label' (Kitashizuku) is favored for its sharp and crisp dry finish.
The brand's appeal lies in the pure flavor derived from Mt. Yotei's underflow water and the substantial presence of undiluted 'Genshu.'
The color-coded labels make it easy and enjoyable to compare the differences in taste based on the rice used.