Fumotoi

Fumotoi is the flaghip brand symbolizing Fumotoi Shuzo's tradition, named after the "water of life" springing at the foot of Mt. Chokai.
Merging "Kimoto" brewing that pursues traditional flavor with polished Junmai brewing techniques, it features a harmony of refined aroma and gentle, deep umami.
Its flavor, possessing both beauty like clear air and unwavering core strength rooted in the earth, is loved as a blissful cup for thoroughly enjoying Shonai's blessings.