Hoju

"Hoju" is a sake brewed by Fujii Shuzo, and the origin of its name is extremely auspicious. It was named after the newspaper headline "Hoju, Hoju, Hoju..." (Treasure Longevity) was repeatedly published when Emperor Taisho (then Crown Prince) was born.
It is a series that has been loved locally in Takehara, and has a history of walking together with the local food culture for many years. With a friendly taste and reliable quality, it has become established as a local sake that colors the daily dining table.
It is popular as a sake that accompanies people's lives, such as at celebratory seats and daily evening drinks.