Afuri

Afuri, named after the alias of Mt. Oyama, 'Afuriyama,' is a global brand that opens a new chapter for Kikkawa Jozo. Its label features calligraphy by the high priest of the Oyama Afuri Shrine, symbolizing the blessings of the sacred mountain. Its defining feature is the unique 'minerality' derived from natural hard water with a hardness of 150. Recognized globally, it has won consecutive top awards, including Platinum at 'Kura Master' in France. Pursuing a refined aroma, beautiful texture, and perfect harmony with cuisine, Afuri aims for the pinnacle of modern Japanese sake.