HARE

HARE is a modern brand by Kumaya Shuzo, a sake celebrating sunny days and special occasions.
The name, meaning "fine weather" in Japanese, embodies the wish to be a sake that brightens special moments.
Brewed with Okayama's Omachi rice and Takahashi River groundwater, based on Bitchu Toji traditional techniques with modern sensibility, it features a contemporary flavor profile.
With fresh, fruity aromas and a light, refreshing palate, it is an approachable brand that appeals to younger generations.