Fukufuku

"Fukufuku" is a historic brand that has continued since the founding of Yuki Shuzo. It contains the wish that "Wealth (Fuku)" and "Fortune (Fuku)" will continue for a long time (Hisashiku).
Currently, the "Yui" brand is the mainstay, but Fukufuku is supported by strong local fans and continues to protect the traditional taste.
It features an old-fashioned rich taste where you can firmly feel the umami of rice.