Yorokobi no Sake

"Yorokobi no Sake" (Sake of Joy) is the flagship brand of Hatsuhikari Shuzo, brewed to color celebratory seats and scenes of joy as the name suggests.
Using the underground water of the Kinokawa River, it balances the umami of rice and a clean aftertaste. With a familiar taste that can be enjoyed both cold and hot, it is loved as an indispensable sake for the special days of local people in Wakayama.