Hatsuyoshino
初吉野"Hatsuyoshino" is one of the traditional brands of Ishikura Shuzo. "Hatsu" (First/New) evinces newness and purity, and "Yoshino" reminds of a beautiful place name in Japan, making it a prestigious brand name.
It expresses ...
"Hatsuyoshino" is one of the traditional brands of Ishikura Shuzo. "Hatsu" (First/New) evinces newness and purity, and "Yoshino" reminds of a beautiful place name in Japan, making it a prestigious brand name.
It expresses the brewery's stance of pursuing new value while protecting the tradition of Hakata.