Ski Masamune

Ski Masamune is the representative brand of Musashino Shuzo, symbolizing the history of Takada, Joetsu, as the birthplace of skiing in Japan. In the early Showa era, the decision was made to rename it from 'Etsuzan Masamune' with the hope that it would become a spirit representing the local region. Living up to its unique name, its fresh and crisp finish provides a refreshing sensation like gliding through a silver world of snow. In recent years, the brand has expanded into modern sub-lines themed around sports like skateboarding, snowboarding, and surfing. While preserving tradition, it is an 'entertainment sake' that Joetsu proudly presents to the world, passing on a playful spirit to the next generation.