Fukuwarai

"Fukuwarai" is a traditional brand of Urazato Shuzoten since its founding. The brand name contains the auspicious meaning of bringing smiles and good fortune, and is associated with the fun and happiness of "Fukuwarai" (a traditional Japanese New Year's game).
As a brand that tells the history of Urazato Shuzoten, it has been loved locally for many years. Brewing sake utilizing the rich natural environment of Tsukuba and the underground water of Mt. Tsukuba, they pursue a taste that harmonizes with the local food culture. While inheriting the tradition since its founding, they also aim for a sake quality that suits modern tastes.
Mainly in the local Tsukuba City, it is enjoyed in a wide range of situations from celebrations to daily evening drinks as an auspicious brand that calls for good luck.