Asobi

Asobi, meaning "Play" or "Enjoyment," is an ambitious brand from Takeno Tsuyu Shuzojo, brewed with free ideas to pursue the origin of sake making: "to enjoy."
Its unconstrained, expansive flavor and the light finish characteristic of ultra-soft water brewing set the drinker's heart free and spark conversation.
While radiating a sense of playfulness, its quality—backed by solid techniques—enriches daily life and lets you rediscover the pure joy of drinking sake.