Yamahoushi

Yamahoushi is a brand emitting Rokkasen's powerful personality, making one feel the deep nature of Yamagata and the spirit of Shugendo (mountain asceticism).
Reminiscent of the rugged rock faces of Mt. Kurobushi, it features a robust, solid umami and a refreshing crispness brought by pure groundwater.
Its strong-willed flavor, which captures Yamagata's terroir as it is, brings a sense of unity with the earth as you drink, richly coloring the time for adults who know the essence.