Fukuju Matsunoi

"Fukuju Matsunoi" is the most beloved standard brand that Shirasou Shuzo has protected since its founding. The name, combining the auspicious characters for "Fortune" (Fuku), "Longevity" (Ju), and "Pine" (Matsu), carries the warm wish of the brewer for the happiness of those who drink it.
Brewed carefully with pure water from the Nasu mountains and high-quality Tochigi rice using traditional methods, it is characterized by a calm, settled aroma and a mellow flavor that one never tires of. It has long accompanied the lives of local people, from daily evening drinks to regional celebrations.
The sincere and reassuring taste, reflecting the depth of Shirasou Shuzo's history, is a brand that truly embodies what a "local sake" should be—a regional treasure that continues to this day.